UI/UX Design

Usability Testing & CRO

Turn more of your existing traffic into customers.

We find exactly where visitors slip away and fix it — so you get more sales from the traffic you already have.

Overview

Getting more traffic is expensive; converting more of your current traffic is the cheapest growth there is. We combine usability testing with conversion-rate optimisation: watch where real users hesitate or drop off, analyse the data, form hypotheses, and validate fixes with A/B tests. Small, evidence-led changes to forms, checkout and key pages compound into a measurable lift in conversions.

What’s included

Usability testing with real users

Conversion funnel and drop-off analysis

Heatmaps, session recordings and analytics

A/B and multivariate testing

Form, checkout and landing-page optimisation

Prioritised, measurable improvement plan

How we work

Analyse

We find where users drop off using data and testing.

Test

We form hypotheses and validate changes with A/B tests.

Improve

Roll out what works and keep iterating on the numbers.

Deliverables

Usability findings
Funnel analysis
A/B test results
Optimisation roadmap

Outcome

More conversions from the traffic you already have.

Frequently asked questions

How is CRO different from just redesigning?

CRO is evidence-led and incremental — we change specific things, measure the impact with A/B tests, and keep what works, rather than gambling on a full redesign.

How much lift can we expect?

It varies, but fixing real friction in forms and checkout often produces double-digit percentage gains. We target the highest-impact areas first.

Do we need a lot of traffic for this?

More traffic means faster, clearer test results, but even lower-traffic sites benefit from usability testing and qualitative insight.